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Christine MacDonald

Journalist, author

When Trusted Companies Go Corporate

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I was on Wisconsin Public Radio this morning discussing my new E Magazine cover story on what happens after little, trusted and/or organic companies get bought out by big corporations. Can they be trusted?

You can download the segment here.  Or click here to listen.

Buyouts and Sellouts

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“Sellouts” – that’s pretty much how the founders of trusted little and/or organic outfits tend to be seen after they sell to corporate America. While that conclusion is often true, it turns out to be a bit more complicated. I looked at the question from several perspectives in  my package of stories for E Magazine. It was fantastic to have the time to take a serious look at the various factors and pressures facing these companies. Check them out!

The Big Green Buyout
Countless Green Brands Have Been Snapped Up By Big Corporations. Can They Still Be Trusted?

Building a Responsible Brand
Advice from Four Green CEOs

The Little Company That Could
Organic Cereal Maker Nature’s Path Has Charted Its Own Course and Thrived

 

Corporate Rhetoric v. Reality

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My latest magazine feature, a package of stories on corporate sustainability, is now online! It examines the booming “corporate responsibility” movement and asks whether companies that claim to be good citizens are backing up those flowery words with meaningful actions. Too often, it’s not the case. But there are some encouraging examples too.

The pieces for Miller-McCune Magazine include a main story, “Corporations, Meet Transparency” followed by case studies on three companies – Alcoa, Cargill and DuPont – and a final sidebar discussing companies that do a better job of walking the good citizen talk and offering websites where readers can get the lowdown on the worst corporate sustainability posers.

It’s good to see the stories finally in print after months researching and writing them, followed by months awaiting publication.

Please give the stories a read. Then, come back here and tell me what you think!

 

© 2009 Christine MacDonald. All Rights Reserved.

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