I was on Wisconsin Public Radio this morning discussing my new E Magazine cover story on what happens after little, trusted and/or organic companies get bought out by big corporations. Can they be trusted?
You can download the segment here. Or click here to listen.
“Sellouts” – that’s pretty much how the founders of trusted little and/or organic outfits tend to be seen after they sell to corporate America. While that conclusion is often true, it turns out to be a bit more complicated. I looked at the question from several perspectives in my package of stories for E Magazine. It was fantastic to have the time to take a serious look at the various factors and pressures facing these companies. Check them out!
The Big Green Buyout
Countless Green Brands Have Been Snapped Up By Big Corporations. Can They Still Be Trusted?
Building a Responsible Brand
Advice from Four Green CEOs
The Little Company That Could
Organic Cereal Maker Nature’s Path Has Charted Its Own Course and Thrived
“In a no-holds-barred insider account, Christine MacDonald tells the story of how the biggest perpetrators of public relations "greenwash" are often the greens themselves. At their worst, she argues, conservationists sell themselves as willing dupes and apologists for some of the most environmentally unfriendly corporations on the planet.” - New Scientist
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